I set a few goals for the next month. One of them is to double the number of visits to our TaskBerry site. I’m not telling the figures, but I’ll post about it in a month. Google analytics distinguishes three sources of visits,

• direct - you enter the url into the browser

• search - you’re looking for something, and you click on my site in the search results

• referral - you’re browsing another site, then click on a link to my site

Each of them requires a different approach. To increase direct visits, I’ll need to tell my friend about the goodies they’ll find on my site. To get more visits from search results, I’ll have to provide great content. To have more links to TaskBerry…, I don’t know. It probably takes great content and letting people know about it. There must be two thresholds on the internet

• to click or not to click
• to link or not to link

And you have to be clicked first in order to be linked to.